Murco
A trusted and well-established UK fuel brand
As one of the UK’s most recognisable independent fuel brands, Murco knows that delivering great service at the pump starts behind the scenes, with the right support, systems, and partnerships in place.
Craig Nugent, who oversees Murco’s dealer network, had been working with the same trusted support team for years. But as Murco looked to expand and strengthen its offer to dealers, that established relationship took on a new level of importance.
The Challenge
“We weren’t facing a crisis,” Craig explains. “But we knew that if we wanted to stay competitive, especially when it came to payment rates and pricing, we needed a better deal. One that made sense for our network and helped us attract and retain dealers.”
Payment services are critical to any forecourt business. Margins are tight, and a fraction of a penny can make a big difference.
“We weren’t able to offer a competitive payment solution before,” Craig says. “And it was starting to hold us back. That’s when Attenda stepped in with a clear plan, and a lot of trust.”
The Solution
Attenda worked closely with Murco to bespoke a more competitive payment offer, helping Murco dealers save on transaction fees without compromising service or support.
“The result has been night and day,” says Craig. “Now we’ve got a proposition we’re proud of; better rates, better systems, and real flexibility. It’s helped us bring new dealers on board and support the ones we’ve got.”
For Craig, the standout isn’t just the pricing, it’s the people.
‘’The team are just fantastic. Nothing’s too much trouble. They work quickly, they adapt to change, and they’re always looking out for what’s best for our network.”
Having someone to call when things need fixing matters too. “We had a few teething issues early on—but everything was sorted fast. No finger-pointing, just action. They’re great at keeping things moving and bridging the gap between us and the dealers.”
The Results
The improved payment setup has already paid off. Murco has seen renewed interest in the brand, a more competitive stance in the market, and happier dealers.
As Murco continues to grow, Craig sees Attenda as an essential partner, not just for today’s challenges, but for mutual innovation moving forward.
“Sometimes we don’t even know what we’re missing, so when they bring something new to the table, we really listen. That kind of foresight is rare.”
“It’s a real partnership,” Craig says. “They understand our business. They care about our dealers. And they help us stay competitive in a tough market. That’s all you can ask for.”
